Business Owners: Get Rid of All Those Hats!

by Maria Marsala

About Being Self-Employed

The self-employed have created a paycheck for themselves along with some extra deductions.  Most are slaves to their businesses because they have no one working with them.  Did you really go into business to be self-employed?

Being self-employed means doing ALL the work.  “The Boss” handles marketing, sales, bookkeeping, and everything else!  The words you hear self-employed people use – often and to anyone who will listen – are: overwhelmed, tired, and I have no time for that.  And forget taking days off, let alone a vacation!


Being a True Business Owner

In comparison, business OWNERS give themselves the gift of time and others the gift of a paycheck.  They learn the importance of planning for their business.  They monitor their marketing activities.  They know their ideal client.  They run their business like the “big corporate boys” but without all the hassle – or lawsuits!

If you’ve been in business for a while, you might think that you’re no longer self-employed or a hobbyist.  Beware.  The amount of time you spend working does not mean much.  In six years, only two of 100 clients were really “running” a business when they hired me; the rest had a business stuck in “infancy”.

 

Make the Switch

Today, take steps to shift into a full-fledged business owner.  Hire people to help you do the things you don’t enjoy doing.  Barter for what you need if necessary.  Create a business and marketing plan, and monitor your marketing activities.  Network at least twice a week and find alliances to bring in extra income.  Create your ideal client profile and then only market to your ideal client.  Package your knowledge.  Turn it into classes, articles, CDs, etc. that will bring you extra income and notoriety.  Know what your “rack rate” is and stop giving away your time/business.

If you really take a good look at the list below, you will see that there is NO WAY you can do everything yourself.  Your roles as a business owner include:

  • President/CEO
  • Salesperson
  • Purchasing Manager
  • Office Manager
  • Event Planner
  • Technology Specialist
  • Speaker
  • Internet Guru
  • Human Services Manager
  • Marketing Director
  • Accounting/Finance Manager
  • Compliance/Legal Manager
  • Desktop Publisher/Designer
  • Customer Service Rep
  • Inventory Manager
  • Quality Control Manager
  • Consultant
  • Coach – Mentor
  • Organizer
  • Trainer
  • Writer
  • Janitor
  • Assistant to you
  • And at a minimum, assistants to all the managers/specialists above.

It’s time to shift or get off the pot.  Get your team together and running your business, so your business doesn’t run YOU.  Get rid of (many) hats and create a business model based only on the things you love doing.  If you really can’t afford to hire consultants or employees to help grow your business, then create a plan to do that within the next 12 months.  Transform your business model to one that serves your life—the real reason you started your business to begin with.

© 2005-2011 Elevating Your Business.  An unstoppable entrepreneur, Maria Marsala is a business strategist, financial advisor coach, speaker, and author.  She guides independent accounting, financial, and insurance advisors, increasing their productivity and profits as they grow their businesses to serve their lives, and not the other way around.  Download her free Business Evaluator to quickly learn which areas of your business are screaming for your immediate attention and which areas deserve a big hurrah!  Visit www.ElevatingYourBusiness.com.

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