If you know me, you know I provide written content for my clients. That's the majority of my work, but since I'm a marketing geek, I'm always helping clients navigate other things, too. Plus, I'm lead writer for the Mosaic Marketing Solutions team, so I've worked on many project "pieces" ...
Advice for Growing Wellness Centers
Holistic Marketing for the Health of Your Business
How to Create Professional & Polished Email Newsletters
Earlier this year, I attended a conference where the host asserted that the design of your marketing materials has become more important than your words! Of course, being the believer in words that I am, I decidedly disagreed.
But I must admit: if you can’t get someone to read the ...
Published in Email Newsletter Marketing
3 Article Marketing Secrets for Powerful Newsletters
Words are powerful, magical even. But you don't need a clever tagline to attract new business. (Let's face it, clever doesn't actually SELL anything.) You must, however, adjust your perspective before you sit down at your computer.
The three tips below will help you write your newsletter content so that ...
Published in Email Newsletter Marketing
Professional Boundaries: It’s Important to Say “No”
by Maria Marsala
Sometimes it’s hard to say “no” to people. We want to be helpful and we want others to like us. Can you relate? Sometimes our own fear of rejection keeps us from “rejecting” others. Wouldn’t it be great if saying “yes” guaranteed that we’d get a “yes” ...
Published in Business Management
7 Deadly Email Newsletter Sins
by Chris Mifsud
So you sent out your email newsletter. Now you start the waiting game. You wait for new customers to contact you. And you wait. So where are all your new customers? You may be tempted to conclude that email newsletter marketing just doesn’t work for you. But ...
Published in Email Newsletter Marketing
How to Write a Biography that Makes the Phone Ring!
by Chris Mifsud
A good biography can make the phone ring. So how do you write a bio—by definition a piece of writing “all about you”—in a world that asks, “What’s in it for me?” Writing a biography for your website or social media profile requires a slight shift ...
Published in Biographies
Business Owners: Get Rid of All Those Hats!
by Maria Marsala
About Being Self-Employed
The self-employed have created a paycheck for themselves along with some extra deductions. Most are slaves to their businesses because they have no one working with them. Did you really go into business to be self-employed?
Being self-employed means doing ALL the work. “The ...
Published in Business Management
Connect with Me